360 Immersive photography has been around for a while, it is a technique which has been popluar for hotel and real estate virtual tours and has seen a great increase in it's poularity. We can create immersive images by either shooting 2 hemispheres and seaming them together in software or joining together of upto 12 images for an ultra pano.

360 photography is fully immersive and interactive, it is used predominantly for web delivery and allows a user to fully investigate a room, scene or environment. In some cases if you wish the rooms can be linked wth rollover information and gives a full virtual tour. It can be used in reversei.e. for products, a range of images can be shot while it is rotated and then seamed together for viewing on the web. this allows the user to rotate the product to get a real feel for what they are buying.

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HDR means ‘High Dynamic Range’. create images with more detail in the highlights and shadows than you can with a normal photograph. HDR techniques allow for a more comprehensive range of detail in one photography. 3 exposures all merged together allows for details in the shadows as well as the highlights, no burnt out or missing detail. It gives a more artisitic painterly effect.

if you would like to know more about these particular technques and how they can be applied to your own marketing needs please call 07973 264001 or email sales@jnproductions.co.uk and we will be happy to chat.